- Guidelines for Businesses
- Data Processing Agreement
- CCPA Supplement
- Content Refresh Guidelines
- Legal Brand Guidelines
- SEO requirements for partners
Code of EthicsApril 2020
PLEASE READ THIS DOCUMENT CAREFULLY. IT CONTAINS IMPORTANT INFORMATION FOR TRUSTPILOT’S EMPLOYEES & ANYONE DOING BUSINESS WITH US.
1. Trustpilot’s goals and core values
It’s our goal to create and maintain a community of trustworthy and useful reviews. Central to achieving this are our core values of integrity, trust and transparency.
Our actions must always comply with applicable laws and regulations. However, over and above that, we expect the people who work for us, and those who use our community or do business with us, to make decisions that reflect strong ethics and fit with our values.
2. The purpose of this Code of Ethics
This Code of Ethics reflects our commitment to conduct our business in accordance with the highest ethical standards. It replaces Trustpilot’s Code of Conduct.
This Code of Ethics openly shares our core values with our stakeholders and partners and provides a framework of fundamental principles to guide behavior and help everyone ‘do the right thing’. It sets clear expectations for ourselves and others regarding the appropriate standards of business conduct.
Everyone covered by the Code of Ethics is expected to read, understand and follow it, and noncompliance can have serious consequences. Send any questions to: email@example.com
3. Who this Code of Ethics applies to
All of Trustpilot’s employees and the people who work for us – including our executives and directors – are expected to read, understand and follow this Code of Ethics. This document is an integrated part of all Trustpilot employment agreements.
The Code of Ethics also extends to our community of consumers, customers and businesses, and to anyone doing business with us, such as our partners and suppliers.
4. How to apply our core values of integrity, trust and transparency
A. Act ethically and use good judgment
We require our employees to promote and maintain ethical behavior in the work environment. We train and expect our employees to act in a fair, responsible and professional manner, to conduct their duties honestly and with integrity, and to treat others with respect. We’re committed to supporting and reflectingthis in our working culture and processes.
We expect the same level of conduct from our community and anyone doing business with us.
B. Build and preserve trust
We’re committed to taking a neutral and objective stance in our judgements and any recommendations that we give; this includes our conduct in maintaining and safeguarding the integrity of the Trustpilot platform.
We expect our employees, our community and anyone doing business with us to maintain a high standard of behavior that underscores and promotes trust in the Trustpilot platform.
C. Maintain confidentiality
We understand the importance of handling sensitive information with care. We require our employees and those working with us to preserve the confidentiality of all non-public information about our business, our customers and users of our community.
We’re committed to maintaining the highest degree of integrity in our relations with our community of customers, consumers and businesses, as well as our suppliers, vendors and other third parties – both in terms of general commercial confidentiality, and regarding the protection of all personal information received while providing our services.
We expect our community and anyone doing business with us to also maintain a high level of integrity, and to protect and maintain the confidentiality of non-public information.
D. Uphold duties of care, and comply with anti-bribery responsibilities
Our employees, our community of customers, consumers and businesses, and anyone doing business with us must fully comply with all relevant anti-corruption laws of the countries in which we do business. This includes the U.S. Foreign Corrupt Practices Act (FCPA) and the United Kingdom Bribery Act of 2010, which apply globally.
E. Avoid conflicts of interest
Anyone covered by this Code of Ethics should avoid conflicts of interest.
Trustpilot employees should avoid additional or supplemental employment that could in practice or appearance create a conflict of interest. If any full-time Trustpilot employees wish to engage in additional or supplemental employment, they must receive prior written consent from the Governance Team.
F. Maintain a commitment to loyalty
Employees and others covered by the Code of Ethics have a duty of loyalty to Trustpilot, and an obligation to act in the best interests of Trustpilot.
G. Show respect and avoid threatening or abusive behavior
We believe in treating everyone with respect. We don’t tolerate aggressive behavior, coercive language, or abuse or threats from or against Trustpilot employees. Unlawful conduct will be reported to the authorities.
H. Practice equality and avoid discrimination and harassment
We value diversity among our employees.
Day to day, our employees are not only expected to avoid discrimination in their relationships with each other and with customers, vendors and suppliers, but to also encourage others to behave in a proper manner. We also strive to ensure freedom from harassment for all staff in accordance with our Non-Discrimination and Anti-Harassment Policy, and we’re not influenced in our decisions, actions or recommendations by issues of gender, race, creed, color, age or personal disabilities.
We’re committed to maintaining a safe, harassment-free and discrimination-free work environment in which employees at all levels can devote their full attention and best efforts to their jobs. Harassment, discrimination or other inappropriate conduct, whether intentional or unintentional, has no place in the Trustpilot culture.
Accordingly, we do not authorize and will not tolerate any form of harassment, discrimination or other inappropriate conduct by any employee, whether supervisory or non-supervisory. This applies to conduct occurring in, but not limited to, our primary locations and any work-related settings outside of the office, including business trips, business meetings, and business-related social events.
We also expect anyone doing business with us to encourage and facilitate practices that promote equality and avoid discrimination and harassment.
We work to ensure that modern slavery isn't taking place within our organization or within our supply chains. We therefore require the people who work with us to fully comply with all relevant modern slavery laws of the countries in which we do business, including the Modern Slavery Act 2015 in the United Kingdom. We also request and expect our partners to respect the rights of all workers and to commit to acting lawfully and ethically in all components of their businesses - as set out in our Modern Slavery Code of Conduct.
I. Strive to set the standard
We see our employees as ‘trust ambassadors’ that represent Trustpilot in their professional capacity both internally and beyond the workplace – including on social media and LinkedIn. We expect them to act in a way that reflects our values, builds trust in our company and furthers our reputation.
We encourage our employees and everyone doing business with us to lead by example and ‘set the standard’ in trustworthy behavior.
5. Special rules for Trustpilot employees
Our Code of Ethics Guide & Examples is an internal document on our intranet that provides guidance for employees and staff on how to apply our values, including examples of acceptable and unacceptable conduct. It must be read together with this Code of Ethics.
All Trustpilot employees must:
- Comply with all applicable laws.
- Comply with this Code of Ethics, knowing that failure to do so may result in disciplinary action.
- Comply with all Trustpilot policies — available on our intranet — knowing that failure to do so may result in disciplinary action. These include our Contract Approval & Signing Policy and Non- Discrimination & Anti-Harassment Policy etc., as amended from time to time.
- Promptly report dishonest, unethical or illegal activities to Trustpilot’s Governance Team.
- Comply with the special rules for employees on reviews — as set out in our Code of Ethics Guide & Examples. We generally prohibit writing, reporting, deleting, notifying or flagging reviews on Trustpilot, we do not allow employees to review other service reviews platforms, and we only allow employees to write reviews on other service reviews platforms if they’ve received an invitation.
6. Reporting violations of this Code of Ethics
Violations should be reported to Trustpilot’s Governance Team: firstname.lastname@example.org
Reported violations by Trustpilot employees of the Code of Ethics or the special rules on reviews in our Code of Ethics Guide & Examples will be investigated confidentially, thoroughly and fairly, and appropriate action taken.
Violation, including posting fraudulent reviews or reporting reviews, may result in disciplinary action including dismissal or termination of employment and, if warranted, legal proceedings.
7. Anonymous whistleblowing (launching early 2018)
If you feel more comfortable making an anonymous report, you’ll soon be able to use our whistleblower function. This will be specially set up so that you can report suspicious conduct and remain completely anonymous.
We need to all work together to make sure our behavior meets high ethical standards.
8. Amendments to this Code of Ethics
We review and update this Code of Ethics and our policies on an ongoing basis. We reserve the right to amend this Code of Ethics at any time, for any reason, subject to applicable law.
Trustpilot’s Governance Team is responsible for this Code of Ethics. Please contact them at email@example.com if you have any questions about its contents.